Rules & Judging

What we’re looking for

Great ambassadors who are:

  • Fit & healthy
  • Confident and outgoing
  • Charismatic and love the camera
  • Have a positive outlook & inspire to have a positive influence on the NZ Fitness Industry
  • Hard working &  great role models
  • Have fun while prepping and leading up to the Model Search


If that sounds like you (or someone you know) and you think you have what it takes to be a Fitness Model Ambassador then make sure you register to take part!

Judging Criteria

Models are judged on their physical appearance, stage presence, confidence & marketability.

(a) Body condition, tone, shape, symmetry and overall package (60%)
(b) Stage presence, poise and confidence (20%)
(c) Marketability and personality – marked leading up to the show (potential journey interviews by Jade & team), social media profile, attitude on the day and round 3 questions – (20%)


More specific judging criteria details will be provided to competitors in their information pack after registration.


The Jade MacKinnon NZ Fitness Model Search goal is to discover a person who best represents the look and feel of a male and female fitness model within the health & fitness industry. The “NZ Fitness Model Search” is owned by Exhibitions & Events New Zealand Ltd (organisers of the NZ Fitness & Health Expo) and is managed by Jade MacKinnon.


  • The competition will be held on 27 & 28 October 2018 at the NZ Fitness & Health Expo, ASB Showgrounds, Greenlane in Auckland.
  • Entrants must be 18 years or older as of 27 October 2018. Under 18 years are ineligible to enter.


  • Entry is via online registration only.
  • 3x photographs need to be provided in the application phase. These are to consist of: one swimwear (bikini for the women and shorts for the men); one fitness wear/sportswear; and one headshot. Please remember to smile!
  • These photographs must be free of advertising, logos or watermarks etc. Full body shots preferably against a blank wall, with natural lighting and high quality.
  • Applications open Friday 25 May 2018 12:00pm and run until Friday 5 October 2018 11:59pm or until places are filled.
  • The entry fee is $130 (which includes your entry AND a 2-day Super Pass for a support person into the 2018 NZ Fitness & Health Expo – value $70, and a Goodie Bag with a combined value of up to your entry fee!).
  • Your payment will confirm your place in the Jade MacKinnon NZ Fitness Model Search. Please note for those choosing to pay in installments your place will not be confirmed until your second installment is received, so please pay promptly to secure this as last year was booked up fast!
  • Entries are limited to 50x female entries and 50x male entries per category. Your place is confirmed upon receiving full payment of the total registration fee. This fee is non-refundable if you decide to withdraw from the competition, even if you pay in installments.

Judging Process:


  • Following two rounds at the Jade MacKinnon NZ Fitness Model Search consisting of a Sportswear round and a Swimwear round, the judges will consult with each other and some ‘call outs’ will be made of contestants to come forward of the line for judges to move around and have a closer look at for placements. No placement announcements will be made on the Saturday show, so please bring your best package on Sunday too for further judging!


  • After the two rounds as per Saturday format, the top 3 male and top 3 females will be called out while their class is on stage. Without final placings being announced, everyone will leave the stage, with the top 3 contestants to wait backstage.
  • Once all classes are complete and finalists of each are announced, the finalists from all classes will be invited back on stage to then take part in a final third round where they may be put to a simple fitness test/demonstration on stage as well as a short Q&A session.
  • The Q&A session from each class along with our judges having done their homework & looked over the contestant’s bio’s & social profiles (giving them more of an idea of their marketability, personality and positive influence), will determine in which order the top 3 will place!
  • The winning male and female contestants will then be announced live on stage on Sunday 28th October 2018.
  • Please note- as per last year, if classes are really large- top 5 may be announced for prizes. This will be confirmed closer to the time.

The judges decisions will be final and no correspondence will be entered into.